Privacy policy

Last updated: [2026-04-13]

Welcome to WildeWinkel. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our online store (the “Site”) and when you purchase products from us. By using the Site, you agree to the practices described in this policy.

1. Information We Collect We collect information to provide, improve, and personalize your experience. The types of information we collect include:

• Information you provide to us:

  • Personal identifiers (e.g., name, email address, shipping and billing address, phone number) when you create an account, place an order, or contact us.
  • Payment information (e.g., last four digits of card, payment processor details) processed by our payment partners. We do not store full payment card details on our servers.
  • Communications you send to us (e.g., customer support inquiries, product reviews).

• Information we collect automatically:

  • Device and usage data (e.g., IP address, browser type, operating system, referring URL, pages visited, clickstream data, time and date of activity).
  • Location data (approximate location derived from IP address) to fulfill orders and provide localized content.
  • Cookies and similar tracking technologies to monitor site activity, preferences, and analytics.

• Information from third parties:

  • Postal address validation services, payment processors, shipping carriers, and analytics providers (where permitted by law).
  • Social media platforms if you connect via those services.

2. How We Use Your Information We use your information to:

• Process and fulfill orders, manage your account, and communicate about your orders or account.
• Personalize your shopping experience (e.g., product recommendations, language, currency).
• Improve our Site, products, and services (e.g., analytics, detecting and preventing fraud).
• Send marketing communications, promotions, and newsletters (you can opt out at any time).
• Respond to inquiries and provide customer support.
• Remit legal obligations (e.g., tax, accounting) and enforce our terms.

3. Cookies and Tracking Technologies We use cookies and similar technologies to enhance your experience. This includes:

• Essential cookies: Necessary for site functionality (e.g., account login, cart, checkout).
• Preference cookies: Remember your preferences (e.g., language, region).
• Analytics cookies: Understand how you interact with the Site to improve performance and content (e.g., Google Analytics or Shopify analytics can be used, subject to their terms).
• Advertising cookies: Help deliver relevant ads and measure advertising effectiveness (this may include third-party advertising partners).

You can manage or disable cookies in your browser settings. Note that blocking cookies may affect site functionality or your ability to complete purchases.

4. Sharing Your Information We may share your information with third parties as described below:

• Service providers: We work with vendors who support our operations (fulfillment, payment processing, email services, analytics, IT and security, customer support). These partners are contractually restricted to use your information only to perform services for us.
• Shipping and fulfillment: To fulfill orders (e.g., sharing your address with shipping carriers).
• Legal purposes: If required by law or to protect WildeWinkel, our customers, or the public (e.g., respond to legal process, prevent fraud or imminent harm).
• Business transfers: In the event of a merger, acquisition, bankruptcy, or sale of all or part of WildeWinkel, your information could be transferred as part of the assets.
• With your consent: We may share information with third parties when you authorize the sharing.

5. Your Rights and Choices Subject to applicable law, you have the following rights regarding your personal information:

• Access and update: Request access to and correction of your personal data.
• Deletion: Request deletion of your personal data, subject to legal obligations or legitimate business needs.
• Portability: Request a copy of your data in a structured, commonly used, machine-readable format.
• Restriction or objection: Request to restrict processing or object to processing, including for direct marketing.
• Withdraw consent: If processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing based on prior consent.
• Do-not-track: Some browsers offer DNT signals. We do not currently respond to DNT signals, but you can manage tracking via your browser settings or opt-out options below.

To exercise your rights, please contact us at the contact information below. We may verify your identity before fulfilling certain requests.

6. Data Security We implement reasonable and appropriate administrative, technical, and physical security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure. If you have concerns about a data breach, contact us immediately.

7. Data Retention We retain your personal information for as long as necessary to provide products and services to you, comply with legal obligations, resolve disputes, and enforce our agreements. When you no longer use our services, we may anonymize or securely delete your data in accordance with applicable laws.

8. International Transfers WildeWinkel operates globally. If you are located outside your country of residence, your information may be transferred to and processed in countries other than your own. We will take steps to ensure an adequate level of protection in line with applicable data protection laws.

9. Children’s Privacy WildeWinkel does not knowingly collect personal information from children under the age of 16 (or the applicable minimum age in your jurisdiction). If you become aware that a child has provided us with personal data, please contact us so we can take steps to remove such information.

10. Your Choices About Marketing

• Email: You can opt out of promotional emails by clicking the unsubscribe link in any marketing email, or by contacting us.
• Phone: If you have opted in, you may withdraw consent for marketing messages.
• Cookies: You can adjust cookie preferences in your browser or via any available cookie consent banner on the Site.

11. How to Contact Us If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

• Email: 
  
• Customer support:: +27 415 1005

12. Changes to This Policy We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top and, in some cases, provide you with additional notice (such as a banner on the Site or via email). We encourage you to review this policy periodically

13. Data Protection Officer (DPO) or Privacy Contact If you have questions that require privacy expertise, you can contact our privacy team at .